The landscape of Bangladesh’s textile industry is undergoing a notable transformation as digital printing technology gains prominence. With insights from industry expert Ahm Masum, Country Head of MAS s.r.l, it’s evident that the sector is adapting to changing market dynamics and consumer preferences.
Short-Term Fashion Sparks Demand for Adaptive Solutions
In response to the ever-changing fashion landscape, textile manufacturers in Bangladesh are shifting their focus towards more adaptive printing solutions. Observations show that single-pass digital printing machines, once popular among export-oriented customers, are gradually being replaced by scanning machines. This shift is a result of the growing demand for shorter order quantities to accommodate short-term fashion trends.
Machinery Preferences Reflect Market Segmentation
Notably, two distinct trends are emerging in terms of machinery preferences. Export-oriented clients are investing in premium European machines, with brands like Reggiani, MS, MAS, and Durst leading the pack. These machines provide the flexibility and quality required for catering to international markets. On the other hand, local customers targeting the domestic fashion scene are leaning towards Chinese options such as Atexco, NKT, Homer & Hopetech.
Digital Printing Challenges Conventional Methods
As the fashion landscape evolves, organized factories that once invested in conventional printing methods are facing new challenges. The rise of textile digital printing is causing a shift in consumer behavior. Showroom and shop owners in key areas like Islampur and Narsgingdi are turning to digital printing, with Atexco, NKT, and Homer becoming the preferred choices. Together, these brands have successfully sold around 300 machines within Bangladesh.
Key Players Dominate the AOP Market
In the domain of all-over printing (AOP), Knit Concern, Momtex, Abed Textile, and Robintex are asserting their dominance. These industry leaders are pioneering the adoption of digital printing technology, steering the transition from traditional methods to more innovative and efficient processes.
Expectations for Reactive Inks Pricing
In a bid to make digital printing more accessible and cost-effective, experts anticipate a drop in the price of reactive inks. The projected range is between USD 5 to 8 per unit, equivalent to 900 to 1200 in the local currency. This price adjustment could potentially open doors for wider adoption of digital printing methods.
The insights provided by Ahm Masum, Country Head of MAS s.r.l, highlight the transformative journey of Bangladesh’s textile printing industry. As the market embraces digital printing, manufacturers, brands, and consumers alike are witnessing shifts that promise greater efficiency, versatility, and adaptability in an industry that thrives on change.
